I create brands that exemplify everyday luxury — timeless, minimalist, and built to transcend trends.

With 12 years of experience across design, art direction, and photography, I specialize in concept and strategy development through to production in the beauty and fashion spaces. Currently Senior Brand Designer at Glossier, I lead omni-channel 360 campaigns from brief to launch, directing a team of 10 employees and outside agencies across over 13 product launches. I partner closely with cross-functional teams to craft high-level creative briefs, balancing narrative storytelling and market research to create work that speaks to consumers and turns browsers into buyers.

My approach is shaped by history, internet culture, and fashion — I build design systems and worlds that stay at the cutting edge of culture while maintaining strong, recognizable brand codes. I love the full arc of creative leadership, from the strategic thinking that shapes a campaign's point of view, to the hands-on craft that brings it to life across paid media, OOH, retail, digital, and beyond.

Previously, I spent three years as Associate Creative Director at Man Repeller, where I directed visual content and art directed editorial shoots for clients including Gucci, Sotheby's, J.Crew, and Ralph Lauren. I hold an MFA from the School of Visual Arts and a BA from Barnard College, Columbia University in Art History with a Minor in Photography.

Reach me at krista.anna123@gmail.com and @krista_anna.