The International Soaking Society is a line of bathing rituals and products for people learning to cope with the stress of contemporary life.
The core of our product line is our scent. It’s inspired by the concept of grounding oneself, mentally or physically. Like soaking in water, soaking in a forest amongst the trees, and even smelling cedar oil, has shown to benefit mental health and immunity.
Our scent features base notes of oakmoss and vetiver, layered with hinoki, cedar and balsam trees, and is topped off with bergamot. The effect is an earthy yet uplifting scent.
This scent features in the bar soap, bath soak, body oil, candle, and shower scent.
It exists in an immersive web experience designed as a steamy bathroom.
The Instagram shows our knowledge and expertise in the bathroom, while reminding followers to take a moment for themselves.
To share our rituals for use in the bath, we host a podcast with episodes featuring readings of these rituals, sound baths, guided meditations with guest teachers, as well as interviews with community members about wellness and relaxation.
Pitch Presentation
Watch the venture pitch presentation below at 1 hour 21 minutes onwards:
Brand design and strategy by Krista Anna Lewis
Prop Styling by Julia Rose
Special thank you to Peter Buchanan-Smith, Lita Talarico, and Steve Heller for making this possible.